SHAKSPER 1997: A Marketing Slogan for Shakespeare

From: Hardy M. Cook (editor@ws.bowiestate.edu)
Date: 07/11/97 

The Shakespeare Conference: SHK 8.0749.  Friday, 11 July 1997.

From:           Tad Davis <davist@isc.upenn.edu>
Date:           Thursday, 10 Jul 1997 16:02:28 -0400
Subject:        A Marketing Slogan for Shakespeare

My kids and I recently saw both the "Hamlet" and "Twelfth Night" films,
and Shakespeare was a topic of dinner-table conversation. We decided
that Will needs a marketing slogan, the kind of zinger that instantly
answers the question "Why?". Our suggestion:

"SHAKESPEARE: because he's a better writer than you are."


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